As we all can see the event management industry in India is experiencing rapid growth, with the market projected to expand at a 17.5% CAGR, reaching ₹16,000 crore by 2026 (IMARC Group). In this fast changing event landscape, event mobile applications have emerged as a transformative tool for event organisers. These apps are not only here as just a trend but has now become a necessity for an event industry, offering a wide range of benefits for users as well as the organisers. Let’s see how event mobile apps are proving to be a game-changer for event organisers in India.

1 -Increases Participants Engagement

One of the most important advantages of event mobile apps is they helps in increasing the participants’ engagement rate. Features like live polls, Q&A sessions, gamification, and networking tools keep participants active and involved throughout the event:

• Statistic: According to the Events Genie app there has been a noticeable 45% increase in participant interaction in India compared to traditional methods. So this maximum engagement rate makes the event more memorable and successful.

2.Streamlined Communication

For an event organiser’s communication is a critical challenge, especially in a country like India, where participants may speak different languages. Event apps act as a bridge to pass on all the communication, ensuring that everyone stays informed with real-time updates:

• Statistic: According to Zoho Backstage.78% of Indian event organisers agreed that there has been a visible reduction in communication-related issues after adopting mobile apps. Features like push notifications and multilingual support have been proven to be effective

3.Cost Savings

For a large scale event, printing brochures, schedules, and maps can be expensive. Event apps helps in eliminating the need for printed materials, resulting in significant cost savings:

• Statistic: A survey conducted by Event Capital found that Indian event organisers saved an average of ₹2-5 lakh per event by switching to mobile apps. Also, apps results in reducing the logistical burden of transporting and distributing materials.

4.Networking Made Easy

Networking plays a major role for many event attendees & exhibitors, and mobile apps make it easier than ever. Features like attendees & exhibitors listing, chat functions, meeting scheduler and matchmaking feature help participants connect with like-minded individuals, and exhibitors and book meeting in advance.:

• A case study by Airmeet found that events using networking features in their apps saw a 35% increase in attendee satisfaction. In India, where networking is often a primary objective, this has been a game-changer.

5.Data-Driven Insights

With the use of event app organisers get detailed analytics and reports of the participant’s behaviours, helping them make informed decisions. From tracking attendee engagement to monitoring session popularity, these insights are crucial for improving future events:

• Statistic: A report by Hubilo revealed that 92% of Indian event organisers found the data analytics feature of mobile apps to be highly useful. This data has helped them tailor their events to better meet attendee preferences and improve ROI.

6.Increased Revenue Opportunities

Event apps can also help as a revenue-generating tool. Organisers can offer premium features, such as exclusive content or VIP access, charging a specific amount. Additionally, sponsors can be given prominent placement within the app, creating new monetisation opportunities:

• Statistic: According to Explara events using mobile apps in India saw an average 20% increase in sponsor revenue. Sponsors are willing to pay more for targeted advertising and enhanced visibility within the app.

7. Eco-Friendly Solution

Event organisers in India are increasingly adopting eco-friendly practices looking at the growing awareness about environmental sustainability. Event apps eliminate the need for printed materials, reducing paper waste.

• Statistic: A survey by Cvent found that 65% of Indian event organisers stated sustainability as a main reason for shifting mobile apps. This aligns with the global trend of reducing the environmental impact of events.

Real-World Examples from India

• TechSparks by YourStory: India’s biggest startup-tech conference used a custom event app for their event to manage 10,000+ attendees. The app provided various features like real-time updates, networking opportunities, and session feedback, resulting in a 30% increase in participant’s satisfaction.
• IIM Ahmedabad Conferences: The prestigious institute used an event app for its annual management summit, which saw a 25% reduction in operational costs and a 40% increase in attendee engagement.

Conclusion

• Event mobile applications have become a very important and useful tool for event organisers in India, offering benefits such as improved participants engagement, streamlined communication, cost savings, and data-driven insights and a lot more. With statistics showing significant improvements in all the above sector, it’s clear that these apps are no longer just a trend, they are now becoming a necessity. As the event management industry in India continues to grow, adopting mobile apps will be key to stay competitive and deliver exceptional experiences. Whether you’re organising a corporate conference or a large-scale exhibition, an event mobile app can help you achieve your goals more efficiently and effectively.